Marketing Your Property With McEwan Fraser Legal
How to show your property
Internet marketing - Maximum exposure on a range of property websites
The Internet is one of the most cost-effective marketing tools for your property, yet many Estate Agents only advertise on a small selection of websites. McEwan Fraser Legal is committed to advertising properties online on a wide range of the most popular and recognised property portals in the UK.
Your property will also be displayed on our own website, which has rapidly grown to become the market-leading property Part Exchange web portal in Scotland, if not the UK. As a result of all these initiatives your property will receive nationwide as well as local and international exposure on the Internet. A sample of some of the property website portals on which your property can be advertised can be seen below and to the right of this page.
In-house professional photography and quality sales brochures
One of the most important ways of marketing your property to prospective buyers is through high quality professional photographs of the property itself. To ensure that your property is seen at its very best, we only employ dedicated experienced professional photographers who have a keen eye for detail and understand how to present your property to its very best.
Unlike the low cost estate agents, our property valuers are not responsible for the all-important photo-shoot and we don't subcontract the photography work to an outside agency where you are just another number.
Discerning buyers now insist on floor plans, as many buyers simply won't view a property if they can't picture themselves extending or creating additional rooms in the property. Location maps also help buyers determine how close your property is to schools, shopping centres and other local amenities, an essential factor of home-buying.
By using professional photographers, McEwan Fraser Legal produces high quality, distinctive sales brochures. Our brochures tend to focus on a high number of professional quality photographs. We also have the facility to include shadowed 3D floor plans, a property location map, QR codes and property descriptions prepared by our experienced local property staff.
McEwan Fraser Legal are also the only Estate Agents with an extensive library of location and lifestyle videos, as we believe the location of the property is just as important as the actual property itself.
Professional in-house design team
Our talented and award winning in-house design team will personalise your sales brochure and you have a choice of 4 page, 8 page, 12 page or even 16 page brochures.
Our brochures showcase your property in full as many property websites can only show a maximum of 15 photographs. As photos are one of your main marketing tools when selling your property, our larger brochures will highlight your property to its fullest.
Selling Your PropertyInteractive For Sale Boards
McEwan Fraser Legal uses a distinctive "For Sale" board for all the properties that we market. The board, together with the familiarity of the McEwan Fraser Legal brand, will ensure that your property's marketing at its physical location will be as eye-catching as the marketing that is used in our sales brochure and on the Internet.
All our boards display the highly popular "Part Exchange Available " slogan, which has been proven to greatly increase the interest in clients' properties.
Our For Sale Boards have a QR code which stands for 'Quick Response' and means anyone passing your 'For Sale Board' can point their smartphone at the code and instantly get full access to your schedule and relevant details on your property via our website.
Member of the ESPC
McEwan Fraser Legal is a member of the Edinburgh Solicitors Property Centre (ESPC), the market-leading organisation for property in Edinburgh and East Central Scotland. As a member of the ESPC, McEwan Fraser Legal is able to offer all its clients all the advantages of promoting their property sale through the ESPC's showrooms in George Street, Edinburgh and New Row, Dunfermline.
The George Street showroom has more property on display in one place than anywhere else in the UK. The ESPC is Number One for property in East Central Scotland. Visitors to the ESPC website come to the ESPC first when starting to look for a property in the Lothians and Fife area.
Clients on the West Coast, and in other regions of Scotland, should be able to advertise their property in their local Solicitors Property Centre, which we can arrange.
Radio and TV Advertising
The McEwan Fraser Legal Brand is advertised every day on 25 of the country's leading radio stations right across Scotland. We also run regular prime time TV commercials and as a result, we generate thousand of buyer enquires every month about our properties for sale to help promote and sell our clients' properties.
Selling Your PropertySocial Media and Online Marketing Strategy
Everyone is aware of the power of the internet but very few Estate Agents effectively use social media to promote and sell property.
Success in social media is not just about putting a property on Twitter, Facebook or Youtube and hoping it will sell. Firstly, you need to have a massive online community who follow and trust the company and you need to have developed an ongoing relationship with your followers.
At McEwan Fraser Legal we have a dedicated social media team who implement a number of social media innovations,including offering clients a targeted 'social boost'.
This ensures that when you list your property with McEwan Fraser Legal you are tapping into our massive online community which enables your property to reach a worldwide audience with the click of a button.
Social media is a long term commitment and requires regular content updates. Most estate agents do not have the resource or expertise to enjoy any success with this innovative form of property marketing.
Help us to help you by joining us today on all our social channels.
Our MFL App
Our app provides clients and buyers with a centralised location to quickly access McEwan Fraser Legal, whether it's performing a property search, viewing their online property message board for updates on their property or reading the latest social media content etc., all of this can be achieved from within the app. The app also makes use of push notifications technology which allows users to be kept up to date with news and events, as well as properties which could be of interest.
We are also delighted to tell you that the new McEwan Fraser Legal app was one of fifteen apps from differing industries chosen by the developers as a shining example of what can be achieved using app technology. This achievement combined with the fact we are one of the first Scottish Estate Agents to release an app displays our continued commitment to the client experience.
Download links provided below:
